You’re not going to believe it - a real post from me! And maybe even a series of posts on Branding. I say maybe because it’s very possible I’ll forget about it in like 5 minutes.

Sometimes I have trouble sleeping, and during this insomniac period in the middle of the night, rather than get up and do something productive (writing anyone) I let my mind wander.

Last night after a long meandering stroll of the mind, I got to thinking about tag lines. Lots of authors use them. I’ve even thought that eventually I’ll need to come up with one myself.

Last night, as the clock contined to tick away the hours, I decided to come up with as many tag lines as I could. Unfortunately, I don’t remember many this morning (the problem with insomnia is that I remember NOTHING but not being able to sleep), but I think I came up with…several.

The problem though? I couldn’t match any names with the tag lines.

Which got me to thinking - I’d much rather someone remember my name and be able to google that than a random tag line, right?

So here’s my question, how important are tag lines really? Especially if no one remembers your name to go along with it. I’d really like to hear from lots of people on this one.

Do you have one? What should a successful tag line have? How do you get people to remember your name along with the tag line?

And don’t forget to check out the Word Flirts today!